MORE LEARNING
Hungry for a little more learning? Check out any of the videos below!
INNOVATION OVERVIEW
Divergent + Convergent Innovation
What is Design Thinking?
MARKET RESEARCH
Live Example of Market Research
Starbucks SWOT Example
COMPETITIVE ANALYSIS
Overview of Competitive Analysis
What is Competitive Analysis?
Competitive Intelligence Strategy
MARKET SEGMENTATION
Market Segmentation: How + Why?
Customer Persona Example
Selecting a Beachhead Market
CUSTOMER DISCOVERY
4 Customer Discovery Hacks
The Power of Great Questions
How to Ask Great Questions
USER JOURNEY MAPPING
Journey Mapping Overview
Why Journey Map?